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The top video editing apps that can aid you in improving your content

Reading Time: 3 minutes

Written by: Amy Shaw

Regardless of industry, video should always remain a prime focus within your marketing campaigns. Video content is always likely to attract the most interaction and provoke the most growth for your brand. There are a variety of options out there, from livestreaming to vlogging, from Q&As to Instagram stories. With many artists branching out into the world of vlogging, we’ve taken a look at some of the best video editing apps available online.

While many of the bigger artists and brands hire individuals to specifically manage the editing of their video content, it is still possible for anyone to edit their own content and produce quality video. The key is to dedicate the right amount of time and focus to editing your material and to always strive to create something that viewers cannot find elsewhere. If you don’t have the time required to edit videos yourself, these apps can enable you to edit efficiently within minutes, or will complete the editing for you.


Magisto is completely powered by A.I., and offers the ability to edit your video for you within minutes. All users need to do is upload video clips and photos, then choose an editing style and a soundtrack. Then, A.I. will do the rest for you, and provide a professional short video highlighting your content effectively. There are three purchase options available, with the cheapest coming in at $4.99 per month, and the most expensive, $34.99 per month.


Hyperlapse is an Instagram-focused app that enables users to easily improve their content. It offers timelapse capabilities even while users are in motion and uses stabilisation to improve the quality of videos. While the app is primarily focused on Instagram, it offers users the ability to save videos to their camera roll for use on any platform. The app is completely free, but is only available for iOS devices.


InShot is an ideal tool for video editing on the go. It enables users to add music, voice overs, and emojis to video footage. It also enables adding text, adjusting speed, and a variety of effects and filters. InShot also allows users to merge videos and add borders, as well as trimming and editing footage. Using the app to improve your content is a no-brainer, as it is also completely free to use and offers a variety of options.


WeVideo is a highly advanced video-editing app which allows users to edit content in storyboard format. The complexity of the app allows for detailed editing and more extensive options. Users can add captions, adjust volume, and effortlessly share videos created to social media.


Splice is easy and quick to use, offering effortless trimming, cropping and speed editing. It also allows users to add animation and effects, as well as music and transitions. This is ideal for artists as it makes it possible to overlay your latest track over the top of footage.


Unlike many of the previous options, Lightworks is a desktop-based application with complex capabilities. Of all the options available, Lightworks is certainly one of the more advanced and allows for detailed editing in order to be even more creative with your content. Giving more control to its users, it enables even more creativity.

Regardless of the option chosen, using video editing software is likely to greatly improve your content and enable your campaigns to really stand out on social media and beyond. The right software is key in editing effectively, as some platforms offer a huge level of control while others are reasonably limited. When publishing video online, it is imperative to make sure that it represents you well, and portrays you as a professional artist rather than an amateur. Making the right impression is more important than anything else, so make sure to edit your video content to the best of your abilities.



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