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EDUCATION BLOG



EDM in 2024: Top Trends Shaping the Future for DJ-Producers
The music industry is in a constant state of evolution, and electronic dance music (EDM) producers are at the forefront.
SOMNIA
Dec 26, 20243 min read

Why artists should look beyond social media for marketing
Reading Time: 4 minutes Written by: Branka Maxim The music industry shares the obstacles of many others in the world of marketing – how...
jlblakborn
May 27, 20214 min read


Building your YouTube tribe: The Basics
Reading Time: 2 minutes Written by: Lorna Murphy Every month up to 1.5 billion people actively use the YouTube platform. The platform...
jlblakborn
May 21, 20213 min read


Fluence: Connect with Influencers
Reading Time: 3 minutes Written by: Disha Gandhi As an emerging independent artist, it’s important to search for new strategies to get...
jlblakborn
May 16, 20213 min read


How to beat the algorithm & increase organic reach
Reading Time: 4 minutes Written by: Matt Lillywhite Many producers within the music industry are constantly complaining about how the...
jlblakborn
May 14, 20214 min read


The secret to creating an effective content calendar
Reading Time: 3 minutes Written by: James Todoroski Music production is a long and tedious process. Writing a song can take anywhere...
jlblakborn
May 10, 20213 min read

Don’t be a spam artist – promote strategically
Reading Time: 4 minutes Written by: Lorna Murphy Spamming is defined as the “indiscriminate sending of unsolicited emails, usually of a...
jlblakborn
May 5, 20214 min read

How to grow your LinkedIn network
Reading Time: 3 minutes Written by: Matt Lillywhite Social media has become increasingly prominent within both our business and social...
jlblakborn
May 1, 20213 min read

What is the Instagram shadowban?
Reading Time: 2 minutes Written by: Kian Pattiapon The Instagram shadowban. It might have happened to you. Have you ever experienced a...
jlblakborn
Apr 30, 20212 min read

How to grow your social media following in Asian markets
Reading Time: 2 minutes Written by: Matt Lillywhite Producers within Western countries may not be too familiar with platforms such as...
jlblakborn
Apr 29, 20212 min read


How to convert Facebook Ad traffic into Spotify streams
Reading Time: 2 minutes Written by: Matt Lillywhite Facebook ads are certainly a wonderful way to promote your website or Spotify track....
jlblakborn
Apr 24, 20212 min read


What are the alternative video services to YouTube?
Reading Time: 2 minutes Written by: Disha Gandhi Ever since the launch of YouTube, we’ve seen how it has helped so many people go viral...
jlblakborn
Apr 20, 20212 min read


The best tools for helping with social media management
Reading Time: 4 minutes Written by: Amy Shaw When using social media as an artist, it can be all too easy to become wrapped up in the...
jlblakborn
Apr 14, 20214 min read


Being visible around the clock on Twitter
Reading Time: 3 minutes Written by: Amy Shaw Maintaining a consistent presence on Twitter is a hugely important aspect of being an...
jlblakborn
Apr 12, 20213 min read


Using analytics to understand your fanbase
Reading Time: 4 minutes Written by: Amy Shaw Analysing your social media analytics is one of the most effective ways out there to learn...
jlblakborn
Apr 5, 20214 min read


The importance of coherent branding
Reading Time: 3 minutes Written by: Amy Shaw Your branding is one of the most integral aspects of your identity as an artist. Telling...
jlblakborn
Apr 3, 20213 min read


Promoting your music on streaming platforms
Reading Time: 5 minutes Written by: Branka Maxim One of the newer kids on the block from a music perspective are streaming platforms....
jlblakborn
Apr 2, 20216 min read


How to make your own QR code to advertise your content
Reading Time: 3 minutes Written by: Amy Shaw QR (quick response) codes are an integral aspect of marketing. The easily scanned codes can...
jlblakborn
Apr 1, 20213 min read


Tools for finding and managing key influencers online
Reading Time: 3 minutes Written by: Amy Shaw Since the rise of social media advertising, influencers have been playing a huge part in...
jlblakborn
Mar 31, 20213 min read


What are the best DJ marketing tools?
Reading Time: 4 minutes Written by: Jake Gable In an age where the electronic music industry is more packed than ever before, bursting...
jlblakborn
Mar 29, 20214 min read
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